Family philanthropy is at once an intensely private and a very public enterprise where personal principles meet public obligations. It is often difficult to find a compromise between these competing values, especially amid increased media and regulatory scrutiny and an ever more sophisticated fundraising community. Many giving families opt to keep a low profile, preferring to remain largely out of the public eye. Others see value in stepping into the spotlight, and many are taking advantage of new technology to improve transparency and advocate for the causes and agencies they care about.
Family philanthropy will always be a balance of both private and public—private enough to truly express your family’s values and yet public enough to inspire others.
Chances are, you’re already communicating—with regulators, your grantees, and others. What are you saying? Involve the family, determine your audience, and craft a message. Take charge of your communication for greater transparency and accountability.
Concerned about privacy? Take steps to guard your privacy while making a public difference.