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Engaging the Next Generation


One of the greatest joys in family philanthropy is watching a new generation of family members come into their own as philanthropists. Donors frequently report their surprise and their pride in seeing the vision and leadership of a new generation, heralds of a cherished family legacy.

Whether you’re trying to engage the young people in your life or simply a new group of people (your “next generation” may be accomplished professionals with families of their own) for charitable service, do not confuse raising charitable children with preparing new trustees or donor advisors. The families that have the most success in engaging new philanthropists are those that prepare family members for philanthropy in general—not for a specific role within it. Not all family members will want or be able to serve as a board member, but they can always be charitable. Equip your next generation, then, with the values and the skills for effective family philanthropy, however they may serve.

Related Reading

Successful Succession: Inspiring and Preparing New Generations of Charitable Leaders

2003
This Passages issue paper describes why, when, and how your family foundation's board can prepare the next generation for charitable service. These practical and proven strategies will be of interest to any family thinking about or going through a succession process.
[POE3b] [PC5]

Growing Up Giving: A Workbook for Young People Learning to Give

2004
This workbook provides information parents can use to make giving accessible to young children; it can also serve as a tool that parents and young adults can use together. The workbook includes sections on the meaning of philanthropy, community needs, the nonprofit sector, as well as games and activities, a resource list, and suggestions for young people who want to get involved in giving.

Six Tips on Raising Philanthropic Children

July 2005
Providing for children not only involves ensuring that they have clothes on their backs, roofs over their heads, and food in their stomachs, it also requires that families supply a sense of appreciation for their gifts, monetary and otherwise, and the desire to share those gifts with others. In this issue of 'Family Giving News' we offer six tips on raising philanthropic children, and tackle questions like: When should parents begin teaching children about philanthropy? If children are too young to understand wealth, fiscal responsibility or monetary value, how does a parent convey the value and importance of charitable giving? How can parents interest their children in volunteer work or engage teenagers when they are in their anti-everything phase? How can they pass on a family tradition of giving and prepare children for board service while acknowledging and respecting each child's individuality?

[FGN Feature]

G3 Board Service Policy

February 2012

Board Service Policy for those third generation members interested in joining the Russell Family Foundation Board.