One of the greatest joys in family philanthropy is watching a new generation of family members come into their own as philanthropists. Donors frequently report their surprise and their pride in seeing the vision and leadership of a new generation, heralds of a cherished family legacy.
Whether you’re trying to engage the young people in your life or simply a new group of people (your “next generation” may be accomplished professionals with families of their own) for charitable service, do not confuse raising charitable children with preparing new trustees or donor advisors. The families that have the most success in engaging new philanthropists are those that prepare family members for philanthropy in general—not for a specific role within it. Not all family members will want or be able to serve as a board member, but they can always be charitable. Equip your next generation, then, with the values
and the skills
for effective family philanthropy, however they may serve.