Read descriptions of NCFP developed for Social Media (150 characters), article attribution (80 words), and a more comprehensive introduction (160 words). Download.
We chose the dandelion as the unifying theme for our website because it serves as a powerful symbol of transformation, changing from yellow flower heads to white puffballs with “parachute seeds” that spread far and wide. Dandelions are also often associated with magical qualities, and these themes of transformation and magic are central to our view of the power of family philanthropy. Dandelions are made up of clusters (families or communities) of seeds and seeds flying through the air reflect the free ideas, inspiration and unlimited thinking of family philanthropy, as well as the ability to spreading ones influence far and wide and plant “thought-seeds” in others. A bit of a stretch? Well, you get the idea!
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