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Brand assets


About the National Center for Family Philanthropy

Read descriptions of NCFP developed for Social Media (150 characters), article attribution (80 words), and a more comprehensive introduction (160 words). Download.


Why the Dandelion?

why-the-dandelionWe chose the dandelion as the unifying theme for our website because it serves as a powerful symbol of transformation, changing from yellow flower heads to white puffballs with “parachute seeds” that spread far and wide.  Dandelions are also often associated with magical qualities, and these themes of transformation and magic are central to our view of the power of family philanthropy. Dandelions are made up of clusters (families or communities) of seeds and seeds flying through the air reflect the free ideas, inspiration and unlimited thinking of family philanthropy, as well as the ability to spreading ones influence far and wide and plant “thought-seeds” in others. A bit of a stretch? Well, you get the idea!



NCFP-logo-square-300x      NCFP-logo-horizontal-400x115

Or, download ZIP version of our .eps logo files and our .jpg logo files.


Brand Guide

Learn more about our font and colors in our Brand Assets Guide prepared by



Here’s our friendly legal reminder that these graphics are proprietary and protected under intellectual property laws, so please use them correctly. Please don’t:

  • Display these graphics in a way that implies a relationship, affiliation, or endorsement by NCFP of your product, service, or business without prior written consent
  • Use these graphics as part of your own product, business, or service’s name.
  • Alter these graphics in any way, or combine them with any other graphics, without written consent from the National Center for Family Philanthropy