Communicating for impact: Strategies for grantmakers

A good communications strategy can amplify a grantee’s program and message in critical ways. Although some grantmakers readily embrace communications and its related technologies to meet programmatic goals, others are unsure about where to begin. Contributors to this guide— grantmakers, grantees, and communications professionals — share strategies that can help you add a communications lens to your grantmaking. They also offer tips on evaluating impact and using new technology, whether or not you have a communications department to lend a hand.