This report by the Gates Foundation explores how generosity develops across generations, drawing from insights in behavioral economics, developmental psychology, and financial literacy. It presents a framework for understanding the forces that shape giving behavior, identifying personal, familial, and societal influences that encourage philanthropy. The report also provides actionable strategies for fostering generosity at every stage of development—from early childhood through adulthood. By understanding the evolving influences on charitable behavior, parents can ensure that generosity is not just an expectation but a lasting family legacy.
Raising Generous Humans
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