Telling Your Story: Options for Meaningful Communications

“Going public” with your grantmaking means taking a risk, but a thoughtful, consistent communications strategy can help a family foundation build upon its ability to have an impact. For nearly 15 years, Milwaukee’s Helen Bader Foundation has used a mix of tools to advance its programmatic interests, leverage its support of grantees, and increase awareness of the good accomplished by nonprofits. Bader Foundation president and former NCFP board member Daniel Bader and former Bader Foundation communications director Robert Tobon discuss effective communication strategy for today’s giving families.