Betsey Russell is an expert in foundation and nonprofit branding and communications. She has helped clients with a wide range of needs over the past 20 years. She has a particular passion for helping foundations express complex concepts to target audiences in a clear and captivating way. In 1996 Betsey created WordOne the first business in the Southeast devoted exclusively to developing strategic marketing communications for nonprofits and charitable foundations. The firm’s award-winning work has delivered superior results for clients like the Center for Rural Strategies, the Southeastern Council of Foundations, the Atlanta Women’s Foundation, the Georgia Center for Nonprofits and many others. In 2005, Betsey sold WordOne and returned to a full-time freelance practice. In 2014, she published a novel, Other People’s Money, set in the world of Atlanta philanthropy. She is a graduate of Davidson College. She and her family live in Asheville, NC.


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