NCFP Brand Assets

To request NCFP’s Brand and Style Guide, please email


There are several versions of the NCFP logo to accommodate a range of applications, from standalone communications materials, to logo use in conjunction with products, services, campaigns, or events across a variety of platforms.

Rules for NCFP Logo Use

The NCFP logo was thoughtfully designed to illustrate the infinite possibilities for giving families and the field when paired with the vision, support, and resources from NCFP. The logo combines the infinity symbol with the organization name and must always appear as a single impression.

The following rules apply when using the NCFP logo:

  • Only use logo files you receive directly from NCFP. Do not recreate the logo on your own.
  • Use the logo files as provided; do not alter, change, or obscure any of the elements in the logo, in any way, and make sure the logo is always clear and legible.
  • Use the logo without modifying or distorting its proportions, or altering the impression it creates. Always resize the logo in a way that preserves its proportions.
  • The logo must always stand on its own. Make sure there is white space around the logo equal to the height of the infinity symbol.
  • Do not physically incorporate the logo or graphically connect the logo to any other graphic element in your piece.
  • When used online, hyperlink the logo directly to the NCFP website (

The Fine Print

This is a reminder that the NCFP logo and brand graphics are proprietary and protected under intellectual property laws. Please secure written permission from NCFP before using our logo in any way. When using the NCFP logo, you are required to adhere to the logo use rules and guidelines outlined in this guide.

Please do NOT use our logo or graphics as part of your own product, business, or service name, or in any way that implies a relationship, affiliation, or endorsement by NCFP of your product, service, or business without prior written permission from NCFP.

Below, you may download NCFP’s primary logo for web use. To request other versions of the NCFP logo, including for print use, please email Include your name, organization name, and the intended use—location, duration and reason for the logo to appear—in your request.

Download logo for web

Racial Equity, Diversity, and Inclusion

This Content Collection includes a variety of perspectives and tools for addressing REDI issues within your organization, including a collection of customized Checklists, Quizzes, and Self-Assessment Tools for boards and staff.

Browse the Collection

Family Dynamics

In this Content Collection, you’ll learn about the most common conflicts in family philanthropy, the creative “tactics” some boards use to perpetuate the avoidance, and how you can use simple tools to address conflict in a healthy, productive way. Also included are sample code of conduct policies and tips for planning and hosting a productive and inclusive board or family meeting.

Browse the Collection

Collaboration and Partnership

This Content Collection includes a variety of stories of funders engaged in successful collaborations, as well as tips and tools for how to make the most of your relationships with fellow funders and grantees.

Browse the Collection

PEAK Grantmaking

This collection, curated by PEAK Grantmaking, provides resources on driving equity, being effective grantmakers, and more.

Browse the Collection

Family Identity and Culture

This Content Collection features resources that discuss the importance of family culture and identity and highlight experiences of family foundations.

Browse the Collection

Values and Motivations

This Content Collection highlights webinars, blog posts, and other resources that discuss the importance of values and motivations, shares experiences of giving families, and provides sample policies and tools.

Browse the Collection

Living the Legacy

This special Content Collection shares chapters from NCFP's popular "Living the Legacy Journal," sharing perspectives and stories of families who have explored and adopted the practice of a living legacy across generations.

Browse the Collection

Stanford PACS Guide to Effective Philanthropy

The aim for this book is to simplify the components of effective philanthropy. The Guide has two major parts. Part One lays out a series of personal considerations that will help shape your philanthropic strategy. Part Two delves into the tactical practices of philanthropy to help you deploy your resources most effectively.

Browse the Collection

Trust-based Philanthropy

Whether you’re a long-time practitioner or are just considering adopting this approach, we hope these resources will help you bring trust-based principles into practice.

Browse the Collection

Participatory Grantmaking

This Content Collection features research, case studies, discussion guides, and other articles and blog posts on the practice of Participatory Grantmaking (also sometimes referred to as Community Led Grantmaking).

Browse the Collection

Multi-faceted Giving

This content collection was curated to help answer those questions and allow your philanthropic family to better accommodate diverse systems of giving.

Browse the Collection

Generations Together: Engaging Youth

This special collection was curated by our Engaging Youth Peer Network. We thank them for their leadership and sharing. Unless otherwise noted, all resources listed are intended to be able to be used directly with kids.

Browse the Collection

Expenditure Responsibility

This NCFP Content Collection includes FAQs, rules and sample policies for the process of expenditure responsibility to ensure your grants to "non-charities" are for charitable purposes.

Browse the Collection


Curated by our staff to meet your needs

Browse All Collections