NCFP Brand Assets

To request NCFP’s Brand and Style Guide, please email ncfp@ncfp.org.

Logos

There are several versions of the NCFP logo to accommodate a range of applications, from standalone communications materials, to logo use in conjunction with products, services, campaigns, or events across a variety of platforms.

Rules for NCFP Logo Use

The NCFP logo was thoughtfully designed to illustrate the infinite possibilities for giving families and the field when paired with the vision, support, and resources from NCFP. The logo combines the infinity symbol with the organization name and must always appear as a single impression.

The following rules apply when using the NCFP logo:

  • Only use logo files you receive directly from NCFP. Do not recreate the logo on your own.
  • Use the logo files as provided; do not alter, change, or obscure any of the elements in the logo, in any way, and make sure the logo is always clear and legible.
  • Use the logo without modifying or distorting its proportions, or altering the impression it creates. Always resize the logo in a way that preserves its proportions.
  • The logo must always stand on its own. Make sure there is white space around the logo equal to the height of the infinity symbol.
  • Do not physically incorporate the logo or graphically connect the logo to any other graphic element in your piece.
  • When used online, hyperlink the logo directly to the NCFP website (www.ncfp.org).

The Fine Print

This is a reminder that the NCFP logo and brand graphics are proprietary and protected under intellectual property laws. Please secure written permission from NCFP before using our logo in any way. When using the NCFP logo, you are required to adhere to the logo use rules and guidelines outlined in this guide.

Please do NOT use our logo or graphics as part of your own product, business, or service name, or in any way that implies a relationship, affiliation, or endorsement by NCFP of your product, service, or business without prior written permission from NCFP.

Below, you may download NCFP’s primary logo for web use. To request other versions of the NCFP logo, including for print use, please email ncfp@ncfp.org. Include your name, organization name, and the intended use—location, duration and reason for the logo to appear—in your request.

Download logo for web

Stories for Engaged Learning

Stories for Engaged Learning is a collection of case studies rooted in the practical experiences of family and private foundations; the stories are designed for engaged learning. 

Browse the Collection

How to Serve the Redefined Family

This content collection was curated to provide resources and tips for how your philanthropic family can adapt to a redefined family.

Browse the Collection

Money and Values

This content collection was curated to share some experience, tips, and tools to better support philanthropic families in their money journeys.

Browse the Collection

Family Stories and Interviewing Elders

This Content Collection was curated for you to discover a variety of techniques available for engaging with elders to document a family history that may be shared with generations to come.

Browse the Collection

Pride of Place

This Content Collection features NCFP's report providing the first-ever in-depth look examining place-based, multi-generational family giving, along with a variety of other resources and case studies on place-based family philanthropy.

Browse the Collection

Ending Well: Exits and Spend Down

The resources shared in this collection contain information and tools developed through the experience of multiple philanthropies involved in exits – including the S. D. Bechtel, Jr. Foundation.

Browse the Collection

Family Philanthropy and Donor-Advised Funds

This online guide is for donors and families considering donor-advised funds, as well as for others, including advisors, seeking to learn more about the benefits and complexities of this important philanthropic vehicle.

Browse the Collection

Working with Consultants

There are almost as many reasons to hire a consultant as there are consultants. These resources will help you take the right steps to find, hire, and manage a consultant who will deliver what you need whether it be for strategy, evaluation, communications, or providing fundraising advice and support for your grantee partners.

Browse the Collection

Best of “Ginny’s Blog”

A "best of" collection of NCFP Founder Virginia Esposito's writing on governance, family dynamics, embracing the next generation, the role of the donor, and more.

Browse the Collection

Policy Central

NCFP's Policy Central includes sample policies and practices in the areas of governance, grantmaking, family dynamics, engaging the next generation, investments, management, and staffing. New samples are added frequently, and are here when you need them!

Browse the Collection

Collections

Curated by our staff to meet your needs

Browse All Collections

Get Involved

Search Knowledge Center for Resources!

We’re here to help you on your philanthropic journey. Contact NCFP for support!

Get Assistance

Keep up with trends in family philanthropy. Subscribe to our newsletter!

Signup

Family philanthropy improves the quality of life for all. Join our family!

Join Now