This guide identifies two (among many) considerations that shape a philanthropist’s giving style. The first is the degree of visibility a donor wants (or does not want): at one end of the spectrum is the anonymous giver, and on the other end is the public advocate. The second consideration is the level of impact the donor desires: at one end is the giver who is interested in providing immediate, direct relief, and at the other is the philanthropist committed to long-term social change.
These two considerations—visibility and impact are often the first decisions made by philanthropists when contemplating a major gift. As this guide suggests, there are many different ways to give, and gifts at any point along these spectra can be effective. What is most important is that donors discover the giving style that best reflects their values, respects their wishes, and inspires continued giving.