Telling your story to maximize community impact
Family foundation CEOs and staff interested in social media and the use of videos, blogs, and other new meida to tell your story - and your grantees' stories.
You work hard to ensure you are maximizing community impact but do you have all the tools in your toolbox to lift up your grantees? Learn how new media tools can help you tell your grantee’s stories, deepen community connections and advocate for your cause. Have you thought about using Twitter or google hangouts but aren’t sure if it is a good use of your time? Have you been approached by a long-time grantee who has an idea to create a film dedicated to highlighting their cause – and wondering if this is a good use of your philanthropic dollars? Have you been told to have a website but not sure it is worth the bother? Are you interested in learning how to leverage the reputation of the foundation in the twittersphere to make a difference in issues you care about? Do you want to know how can you help your grantees make the most of the many new ways to connect and share their message with potential donors and supporters? If you answered yes to any of these questions, then make plans to listen in on this cutting edge webinar on new media tools for family philanthropy, sharing the stories of foundation leaders and donors engaged in each of the above approaches.
Jay Ruderman is president of the Ruderman Family Foundation, which focuses on the inclusion of people with disabilities in Israel and the Jewish community worldwide; and educating Israeli leaders on the American Jewish community. He also serves on the Board of Directors of the Jewish Funders Network and is a member of the JDC Executive Committee. Jay began his career as an assistant district attorney in Salem, Massachusetts. In the fall of 2001, he became Deputy Director of the American Israel Public Affairs Committee (AIPAC) in New England. In 2005, Mr. Ruderman enlisted in the Israel Defense Forces (IDF), and became the liaison between the IDF and Diaspora Jewry. After his service in the IDF, he returned to AIPAC as the Leadership Director for AIPAC in Israel. Jay graduated from Brandeis University with honors and received his J.D. from Boston University School of Law. He currently lives in Rehovot with his wife, Shira, and their four children, Michael, Tamar, Yehonatan, and Ariel.
Lora Smith serves as Communications Officer for Mary Reynolds Babcock Foundation, based in Winston-Salem, North Carolina. Lora oversees all strategic communications for the Foundation and serves as a member of the Program Team with a focus on grantee communications capacity. Before coming to Babcock, Lora held several positions in the non-profit sector including working for the grassroots organization, Kentuckians for the Commonwealth.
Vincent Stehle is Executive Director of Media Impact Funders, a membership organization of foundation officials and philanthropists who support media and technology in the public interest. Previously, Stehle was Program Director for Nonprofit Sector Support at the Surdna Foundation, a family foundation based in New York City. He also served as a consultant with the John S. and James L. Knight Foundation in support of its efforts in media innovation and journalism. Prior to joining Surdna, Stehle worked for ten years as a reporter for the Chronicle of Philanthropy, where he covered a broad range of issues about the nonprofit sector. Stehle has served as Chairperson of Philanthropy New York (formerly the New York Regional Association of Grantmakers) and on the governing boards of VolunteerMatch and the Nonprofit Technology Network (NTEN). Currently he serves on the Board of Directors of the Center for Effective Philanthropy.
Kate Wolford became president of The McKnight Foundation in December 2006. The McKnight Foundation, a Minnesota-based family foundation, seeks to improve the quality of life for present and future generations through grantmaking, collaboration, and strategic policy reform in the following areas: arts, education and learning, environment, the region and communities, agricultural research, and neuroscience research. Prior to joining McKnight, Wolford spent 13 years as president of Lutheran World Relief (LWR), a global grantmaking and policy advocacy organization. From 1991 to 2006, she worked at LWR, where she was named president after two years as program director for Latin America. Previously, she established Church World Service's Caribbean regional office for community-based development, and worked with Servicio Social de Iglesias Dominicanas.
What participants said:
The webinar was very helpful in my thinking about how to use social media tools to advance our Foundation's goals and the work of our grantees. It provided great examples and ideas to consider!
Unlike oh so many webinars relating to this topic, THIS was incredibly relevant and left me with my gears spinning and inspired to move forward with a communications strategy that integrates social media wisely. The presenters were frank, honest, and helpful!
I really enjoyed participating in the "Telling Your Story to maximize Community Impact" webinar. It was great to hear from leading organizations in the field that are similar to mine that are able to improve their social media experience.
The presenters provided some very specific advice about what kind of social media to use and how to maximize the effectiveness of its use.
The comments on the unintended consequences of social media use was helpful, as well as the idea of grantees being guest bloggers.
I particularly appreciated Kate's perspective on opening the "floor" to all members of the staff. Loved the intention behind Jay's family's efforts. Even the simple way they shared the frequency of their social media efforts was helpful!